Brand partner: OAKLEY
objective: Showcase Oakley’s Prizm lens technology, utilising their young ambassadors, and provide content for their social media requirements
Oakley required a short form device to harness a number of objectives into one overall goal. We gathered up two of the hottest up and coming Australian surfers, packed them into a car with a film crew and sent them off on a classic coming-of-age surf pilgrimage to some of Australia’s heaviest and most remote waves, with one of the most contrasting visual landscapes. Watch Ethan Ewing and Sheldon Simkus tackle uncharted waters and eventually open up about their experiences in a follow-up ‘behind the scenes’ clip.