Brand Partner: Subway (in conjunction with Seven West Media)

Objective:  Integrate Subway with X-Games authentically using the vehicle of FMX riders.

Subway had sponsored FMX riders Levi Sherwood (NZ) and Jackson Strong (AUS) as their vehicle for a broader X-games partnership. Subway required clever story integration via a series of TVC campaigns which captured their own brand messaging with the highly engaging world of X-Games and its associated younger demographic.